by admin on | 2025-03-06 08:01:23 Last Updated by admin on 2025-03-28 10:09:20
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For a long time, broadcast media has been used to transmit information electronically via media such as films, radio, recorded music, or television. These are part of a small category of media often referred to as traditional or mainstream media. The 21st century has seen impeccable advancements in digitalization and improvement in technological knowhow. This has brought forth a generation of technologically competent individuals with social media proficiency. They possess the skills to craft compelling content, engage with followers, and nurture meaningful relationships with others in the digital spaces, often, from all over the world, consequently modernizing and effectively transforming media & journalism. Kenya’s media scene is vibrant, playing a crucial role in shaping conversations and holding those in power accountable. The Constitution of Kenya serves as a pillar of protection for individuals involved in the media landscape. Embedded within its Bill of Rights are provisions safeguarding freedom of opinion, expression, media, and the right to access information. In addition to constitutional safeguards, Kenya has enacted specific laws designed to protect press freedom, key among these being the Media Council Act, which operationalizes provisions on the Freedom of the Media. This legislation establishes the Media Council of Kenya, tasked with regulating the media industry.
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